Hi, I’m Lauren.
I’ve has spent my career at the intersection of strategy, operations, and brand - working across private, government, and not-for-profit sectors.
Some people are big picture. Some are detail. I've never been able to choose — and it turns out that's useful. Most of the businesses I work with don't need another person who can only do one or the other. They need someone who can hold both at the same time.
What I bring.
Not a narrow specialisation. A career's worth of pattern recognition across strategy, operations, brand, and the behaviour of people inside organisations.
COO and operational leadership
First-hand experience of the competing priorities, hard decisions, and the gap between what a business plans and what it actually delivers.
Brand and marketing
Brand strategy, positioning, content, design, and social media — built around what genuinely makes a business worth choosing.
Strategic communications
The internal and external story — how a business talks to its people, its customers, and its market in a way that's consistent and credible.
Customer experience
Designing the end-to-end experience your customers have — so what they get matches what you promised, every time.
Organisational change and culture
A decade leading complex change programs — and the experience to know that culture is what determines whether change sticks or quietly disappears.
Systems, process and technology
Practical experience across IT transformation, AI, automation, and the systems that make a business run without depending on heroics.